Motorola: Establishing a Strong Market Presence and Supply Chain in China
Henry Lewinsohn
VP & Director, Global Sourcing and Supply Chain Strategy
Global Telecom Solutions Sector, Motorola
Motorola is recognized as one of the largest and strongest
multinational corporations operating in China. Motorola established its
market and supply chain presence in China following the Tiananmen Square
incident in 1988. In this short 15 year period, annual revenues in China
have grown to several Billion US dollars and employment levels have grown to
exceed 10,000. In parallel, Motorola has established 8 joint ventures and
supply relationships with hundreds of indigenous Chinese and State Owned Enterprise
companies, joint ventures and foreign transplants. Motorola's success in
China can be attributed to its commitment to comprehensive systems, structures
and relationships enabling rapid market growth while leveraging a strong talent
base. Today, Motorola continues to be the largest foreign investor in
China. Motorola's emphasis on new product development, supply chain
operations, supplier development, joint ventures, education and good corporate
citizenship have been instrumental in maintaining this leadership
position. Our commitment to China has enabled market growth, operational
efficiencies and improved cash flow through difficult economic times.
Localized operations and management teams have been vital to achieving
significant market share and responsiveness to customer needs. Motorola's
commitment to China will continue to drive this leadership position through
technological innovation, quality and affordable end to end solutions for our
global customers.