The Use of Optimization Models within the Order Promising and Fulfillment Process

Michael O. Ball and Zhenying Zhao
Robert H. Smith School of Business
and
Institute for Systems Research
University of Maryland
College Park, MD 20742


Increasingly, customer service, rapid response to customer requirements, and flexibility to handle uncertainties in both demand and supply are becoming strategic differentiators in the marketplace. Motivated by these challenges, the Available-to-Promise (ATP) function has migrated from a set of availability records in a Master Production Schedule (MPS) toward an advanced real-time decision support system to enhance decision responsiveness and quality.  In this paper, we describe a set of enhancements carried out to adapt previously published mixed-integer-programming (MIP) models to the specific requirements posed by an electronic product supply chain within Toshiba Corporation. This model can provide individual order delivery quantity and due dates, together with production schedules, for a batch of customer orders that arrive within a predefined batching interval. The model considers three categories of resource availability including manufacturing orders, production capability and production capacity, where the nature of the resource constraint varies with the required order due date. In addition, the model also takes into account a variety of realistic order promising issues such as order splitting, model decomposition and resource expediting and de-expediting.  We conclude this paper with comparison of our model execution results vs. actual historical performance of systems currently in place.